All marketers are interested in how to change human behaviour, especially if it meant more people buying the products and services we are marketing. Tiny Habits is not about changing other peoples behaviour but about changing our own.
BJ Fogg is a Director at the Persuasive Tech Lab at Stanford University and he has studied human behaviour for over 20 years. He has developed a programme called the ‘Tiny Habits’ programme that can create new behaviours in your life and get rid of undesirable behaviours. He has learnt that to change behaviours you need to do one of three things:
- Have an epiphany
- Change your environment
- Take baby steps
Epiphanies are hard to come by, environment change is often difficult for people. Baby steps is all about breaking the desired behaviour into tiny elements and anchoring these to existing positive habits – easy right?
Want to join in they start new programmes every Monday morning.