Delve Research & Strategy is a boutique market research agency,

delivering business growth through bespoke solutions driven by powerful market insights.

We take the guesswork out of business decisions, with invaluable insights that tap into a deeper understanding of your customers to identify market opportunities.

But we don’t stop there. Using our strategic experience, we turn these insights into practical actions that pinpoint exactly where your company must focus in order to achieve results.


   Innovative Research leads to powerful insights 

We Get Inside Your Customer’s Head

You can’t drive business growth without first knowing what drives your customers. At Delve Research & Strategy, we understand there are hidden motivators and emotions behind customer decisions that go beyond rational thought. That’s why we delve deeper using progressive research techniques that tap into non-conscious thought and draw out genuine insights businesses can use to improve performance. Our approach has been developed over decades of industry knowledge, and combines behavioural economics, neuroscience, mobile research and advanced qualitative research techniques to deliver powerful market truths to our clients.


 Powerful Insights Lead to Clear Strategy

We provide your action plan.

Real growth comes from knowing what to do with customer insights. We make a difference to your business by helping you understand what your customers really want, then showing you how to deliver, with a strategy that provides clear, practical steps towards organic growth. By demonstrating how to execute insights through a strategic plan, we help businesses make informed decisions for the future, armed with the confidence that they are in tune with their customers.


Clear Strategy Leads to Growth

We Measure Success.

When all is said and done, results are the true judge of success. Our mission is to help drive growth for the businesses we work with, which is why our successful track record and long list of happy clients is a source of immense pride. The strategic plan we leave behind empowers businesses with the tools to solve a multitude of problems and remove barriers to future growth. As a boutique agency, the ongoing personal relationships we have with clients ensures we are there to see our strategic insights come to fruition and help these businesses realise their true value.


We had a great experience dealing with Delve.

They helped us to better understand our clients’ needs and created phenomenal growth in our business.

Bay of Plenty Times.








Janette Circle
Director of Research

Richard Circle

Director of Marketing Strategy
Justine Circle
Team Support

Things We Like:

Design Thinking and Customer Insights

Design thinking highlights the importance of Customer Insight. Design thinking is well-established in terms of product design, and is increasingly being valued in a wider innovation context. For the uninitiated, there are five (or six) key elements to design thinking: Empathize; Define; Ideate; Prototype; Test; Story-telling. Design Thinking and Delve Research & Strategy. Of course, as a human-centred process, we’re all for it: any process that starts with understanding the users’ needs and motivations (empathy), and involves users right through the innovation process is all right by us. It is what we at Delve have advocated for years and really what our process is all about: Insights: Get inside your customers heads and obtain powerful insights Strategy: Powerful insights lead to clear strategy Growth: Clear strategy leads to growth. By truly understanding what your customer wants you are able to deliver products and services to them that they need. For a crash course in design thinking go to Stanfords Website, or look up NZTE’s Better by Design who coach NZ businesses to build innovation... read more
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