KNOW YOUR CUSTOMER

GROW YOUR BOTTOM LINE

Delve Research & Strategy is a boutique market research agency,

delivering business growth through bespoke solutions driven by powerful market insights.

We take the guesswork out of business decisions, with invaluable insights that tap into a deeper understanding of your customers to identify market opportunities.

But we don’t stop there. Using our strategic experience, we turn these insights into practical actions that pinpoint exactly where your company must focus in order to achieve results.

INSIGHTS

   Innovative Research leads to powerful insights 

We Get Inside Your Customer’s Head

You can’t drive business growth without first knowing what drives your customers. At Delve Research & Strategy, we understand there are hidden motivators and emotions behind customer decisions that go beyond rational thought. That’s why we delve deeper using progressive research techniques that tap into non-conscious thought and draw out genuine insights businesses can use to improve performance. Our approach has been developed over decades of industry knowledge, and combines behavioural economics, neuroscience, mobile research and advanced qualitative research techniques to deliver powerful market truths to our clients.

STRATEGY

 Powerful Insights Lead to Clear Strategy

We provide your action plan.

Real growth comes from knowing what to do with customer insights. We make a difference to your business by helping you understand what your customers really want, then showing you how to deliver, with a strategy that provides clear, practical steps towards organic growth. By demonstrating how to execute insights through a strategic plan, we help businesses make informed decisions for the future, armed with the confidence that they are in tune with their customers.

GROWTH

Clear Strategy Leads to Growth

We Measure Success.

When all is said and done, results are the true judge of success. Our mission is to help drive growth for the businesses we work with, which is why our successful track record and long list of happy clients is a source of immense pride. The strategic plan we leave behind empowers businesses with the tools to solve a multitude of problems and remove barriers to future growth. As a boutique agency, the ongoing personal relationships we have with clients ensures we are there to see our strategic insights come to fruition and help these businesses realise their true value.

 

We had a great experience dealing with Delve.

They helped us to better understand our clients’ needs and created phenomenal growth in our business.

Bay of Plenty Times.

 

 

 

 

 

 

 

Janette Circle
JANETTE WILLIAMS
Director of Research

Richard Circle

RICHARD CULLWICK
Director of Marketing Strategy
Justine Circle
 JUSTINE DALY
Team Support

Things We Like:

Cupcakes and Consumer Trends for 2014

We recently arrived unannounced at a few of our clients with a little surprise: cupcakes. These weren’t just any cupcakes, but special ‘Consumer Trends cupcakes’! People had to work out which Consumer Trend went with which cupcake before they could eat them. As to the Consumer Trends for 2014, this is how we see them: Jaded Consumers: In our over-stimulated world where we are bombarded with advertising 24/7, and businesses want to know our details and have us like them, consumers are looking for respite. We want brands and businesses to treat us honestly and with transparency. We don’t want to be taken for granted: we want to feel like brands care. Privacy vs Personalisation: Data collection comes at a cost and that cost is that people expect personalised service more helpful hints. Just collecting customer data is spying and no one likes being spied on. Organisations need to turn that data into a personalised experience. In a field where we hear more and more about big data, it is important that we use this wisely and ethically to improve brands relationships with their customers. Responsible Consumption: There is increasing focus on experiences and guilt-free brand stories. It is not just about buying things anymore, it is about doing. Taking the family surfing, visiting the museum or baking cupcakes! Brands that link into this are doing well. Advertising Must Connect Emotionally: A multi-connected world where people have i-phones, i-pads, laptops, and TVs, not to mention billboards, papers and magazines, means it is hard for people to retain messages. Emotional messaging is more likely to be retained. Brands no longer... read more
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